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Alumna Natasha Saipradist Contributes to Brand Bible
January 24th, 2012
Alumna Natasha Saipradist and a partner wrote Chapter 11 of Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands.
It is a case study of how brands in the emerging markets succeed and fail. She also interviewed Joyce Rutter Kaye for NYC branding for a mini chapter.
Posted by prattcomd on Jan. 24, 2012 Tweet
