In the Visual Communication I & II courses you will explore the creative process of making images that can move ideas and information to the minds of others.
The general principles studied and practiced in these courses are the foundation of creative thinking and successful solutions for graphic design, illustration, and advertising art direction communication problems. These are not courses in mere page layout, media techniques or making beautiful pictures. Understanding how we respond to imagery is the key to creating pictures and words that communicate a message. Responses can be varied and complex, but basically can be described as conceptual and/or perceptual. A perceptual response deals primarily with the aesthetic qualities of an image such as the abstract pattern of form, the color, and the beauty of execution.
Since we are already somewhat familiar with perceptual forms of art and design, these courses stress conceptual solutions to assignments. If such an emphasis isn't made, solutions tend to be pretty but mindless, with the major emphasis on technique.
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Department at Pratt Institute
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