Advertising I

COMD 317

Junior

These are courses in the development and presentation of visual and verbal messages that move consumers to action. Although they include many of the same design principles practiced in the graphic design courses, they require additional emphasis on creative writing skills. The total responsibilities of the art director are explored - from conceptualization and integrated design to personal interaction with clients, copywriters, photographers and illustrators.



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Department at Pratt Institute
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Brooklyn, New York 11205