The Sound of a Brand

COMD 469


The MGM Lion's Roar, the sound when you open your laptop or log on to your computer, games, including Microsoft's Xbox 360, etc. What do these have in common? They are audio brands. Different from jingles, or the music that accompanies an ad, but with some of the same effects on our psyches. Learn from one of the foremost practitioners in the field, Audrey Arbeeny, Executive Producer and Partner, of AudioBrain as she presents case-studies for some of the most widely used brands in the industry. Experiment and play with sound as you consider branding from another perspective. Excellent for Advertising majors and anyone interested in the in-depth analysis of what makes a brand.


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