Josh Tavlin
Adjunct Assistant Professor
It was long road that led me to be the Executive Creative Director of the New York office of Momentum, a premier "experiential" agency.
My big break came when I was hired by Ogilvy & Mather. I started as Copywriter and, in time, worked my way up to Sr. V.P., Group Creative Director.
During this time I led both digital and traditional campaigns , spearheading efforts on American Express, IBM, SAP, The NY Mets, Hershey, Delta Airlines, Sara Lee, Miller Beer and Kraft, to name a few.
I was instrumental in introducing IBM e-business to the world, and integral in putting Mr. Met on America's Funniest Commercials. My work has appeared in CA, D&AD, the One Show, the Obies and Addy's, to name a few.
I decided that in order to remain relevant and nurture the next generation of talent, I needed to teach. That's what led me to Pratt, where I currently teach Advertising in New Media.
Prior to earning a living, I attended McGill University in Montreal. And though born and raised in New York City, I jumped across the river and settled in Hoboken, NJ, where I live with my wife and two sons.
Josh teaches Advertising Senior Project E 01 and Advertising Senior Project F.