Katie Potochney

Katie Potochney

Visiting Instructor

Katie Potochney is Associate Creative Director of the Brand Design team at Etsy in Brooklyn, NY. She leads a team designers in creating brand experiences that help millions of creative entrepreneurs find success selling their handmade goods and drawing buyers to Etsy’s markets worldwide. Prior to Etsy, Katie was Creative Director at SYPartners, a design strategy firm based in NYC and SF, bringing strategy to life through design in human-centered experiences that shape leaders and teams, cultivating culture inside ever-transforming companies including IBM, Bloomberg, Prudential, AT&T and Ogilvy. Katie’s origins are in Advertising, where she worked as an Art Director on major brands in several ad agencies including Droga5 and Johannes Leonardo, after graduating with honors from Pratt’s ComD department in 2007. Her work has been recognized by the Art Directors Club, Type Directors Club, AIGA, Society for News Design and the One Club.

Website password available upon request.

Katie teaches Graphic Design I and Graphic Design II.

Katie's Website

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