After 30 years in advertising, Lorraine McNeill-Popper's thumbprint is everywhere: on Pepsi commercials with artists ranging from Michael Jackson to Wyclef Jean; on Life cereal's beloved "Mikey" campaign; on commercials for Gardasil, Merck's vaccine against human papilloma virus; on innovative anti-drug PSAs for the White House Office's National Drug-Control Policy ONDCP; on a new recruitment campaign for the Marine Special Operations Command. And if you filled out your 2010 Census chances are you were motivated by one of her commercials. Lorraine serves as a leading member of The Partnership at drugfree.org's national Parent Advisory Board. This group of parents from around the country, in collaboration with the top research and medical scientists in their field, help develop, evaluate, and expand the information, tools and support for parents available through drugfree.org.
Lorraine also serves on Partnership's Creative Review Committee which oversees and reviews all advertising and PSA's created by advertising agencies around the country.
Lorraine teaches Copywriting.
©2010-2011 The Communications Design
Department at Pratt Institute
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