Ron Travisano

Ron Travisano

Visiting Instructor

Ron Graduated from Pratt Institutte in 1960 with a BA Degree  in Advertising Design. He started his career at Young & Rubicam in the supply room. Within two years he became an assistant art director. In 1963 he moved to Marschalk Advertising as an Art Director, then on to Delehanty Kurnit and Geller as an Art Supervisor. In 1966 Ron was mentioned on the front page of the Wall Street Newspaper as one of the "Rich Kids" making it big in the Advertising World. In 1967 along with Jerry DellaFemina, Ron started his own agency which became one of the best known creative agencies for the next 18 years. In 1985 Ron sold his half of the agency back to his partner and started his own film production company called Travisano DiGiacomo Films. He spent the next 18 years producing and directing TV commercials and documentaries. He has won countless awards as an Art Director including 15 Clio's and several Gold and Silver awards at the One Show. As a DGA Film Director he was awarded the Gold & Silver Lions at the Cannes Film Festival for his commercial work. In 1999 Ron was awarded the Pratt Institute Alumni Achievement Award for professional accomplishment and leadership in communication design. Ron has been teaching Advertising Design & Concept classes at Pratt Institute for the past 8 years and taught at School of Visual Arts for 18 years.

Ron teaches Advertising I and Advertising II.

Ron TravisanoRon TravisanoRon TravisanoRon Travisano


©2010-2011 The Communications Design
Department at Pratt Institute
200 Willoughby Ave
Brooklyn, New York 11205