With a concentration in Graphic Design at Pratt, you will learn the balance of conceptual problem-solving and technical skills that have earned the Institute and its graduates and students the world-class reputation they deserve. From the design of a logo or a web site, to package or signage system, graphic designers are often seen as the ones who put all the components together. Students are trained not only to translate form to content, but also to develop and generate that content through a required advertising class and to craft that content through core illustration and imaging classes. Pratt graphic designers craft those components themselves and as a result graduate to become not just design professionals, but authors and authorities in their fields.
With a concentration in Illustration at Pratt, your education will differ from most programs at other schools specifically because it is part of a larger major and not a stand-alone discipline. The advantage of this to our graduates is that they enter the field not only with an excellent grounding in all media, including painting and drawing, but having mastered—in required classes—conceptual thinking, problem solving, typography and photography, as well as 2- and 3-D design and current computer software. Recommended electives include sequential art, motion graphics, independent publishing, web design and business classes. Our alumni can—and do—succeed in widely varied careers from advertising and graphic design to film to display to fashion merchandising and children’s books. Our students who choose to concentrate in Illustration are successful, in short, because they are literally prepared for everything.
With a concentration in Advertising at Pratt you will be charged with conceiving and executing brilliant ideas that both engage and move consumers to action. You’ll learn what it takes to be an art director in a top advertising agency, and you’ll explore every detail that impacts an ad visually, from typography to photography to illustration to digital and video applications. A faculty of award-winning and seasoned industry professionals will help you develop your own unique creative process and teach you how to think simply and conceptually. They’ll work with you on the branding process, utilizing the potential of new media, and developing strategic insights that will make your portfolio stand out from the crowd. If you’re an artistically inclined dreamer who sees no limit to the power and potential of an idea, Advertising may be the course of study and the career for you.
©2010-2011 The Communications Design
Department at Pratt Institute
200 Willoughby Ave
Brooklyn, New York 11205